{"product_id":"idly-powderஇட்லி-பொடி-1","title":"Idly Powder(இட்லி பொடி) - 100g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400\u0026amp;family=DM+Sans:wght@300;400;500\u0026amp;family=DM+Serif+Display:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  :root {\n    --spice-dark: #a13d14;   \/* Deep Rusty Orange *\/\n    --spice-mid: #c55a22;    \/* Warm Podi Orange *\/\n    --spice-light: #e8a682;  \/* Soft Orange *\/\n    --spice-pale: #f8e1d4;   \/* Pale Peach\/Orange *\/\n    --cream: #fcf9f7;        \/* Tinted White *\/\n    --cream2: #f5ebe6;       \/* Soft Background *\/\n    --accent: #d84315;       \/* Vibrant Spice Orange *\/\n    --accent-light: #ff7043; \n    --gold: #f57f17;\n    --ink: #2d160c;          \/* Very Dark Brown *\/\n    --ink2: #4a2717;         \/* Dark Brown *\/\n    --muted: #8c5d47;        \/* Muted Brown\/Orange *\/\n  }\n\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  body {\n    background: var(--cream);\n    color: var(--ink);\n    font-family: 'DM Sans', sans-serif;\n    font-weight: 300;\n    overflow-x: hidden;\n  }\n\n  \/* ── HERO BANNER ── *\/\n  .hero {\n    background: var(--cream2);\n    position: relative;\n    overflow: hidden;\n    padding: 3.5rem 3rem 3rem;\n    border-bottom: 2px solid var(--spice-pale);\n  }\n\n  \/* grain texture overlay *\/\n  .hero::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'\/%3E%3C\/svg%3E\");\n    pointer-events: none;\n    opacity: 0.5;\n  }\n\n  .hero-inner {\n    position: relative;\n    z-index: 1;\n    display: flex;\n    align-items: flex-start;\n    gap: 2rem;\n    flex-wrap: wrap;\n  }\n\n  .hero-text { flex: 1; min-width: 280px; }\n\n  .eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.25em;\n    text-transform: uppercase;\n    color: var(--accent);\n    margin-bottom: 1rem;\n  }\n\n  .eyebrow::before {\n    content: '';\n    display: inline-block;\n    width: 24px;\n    height: 1.5px;\n    background: var(--accent);\n  }\n\n  .hero-title {\n    font-family: 'Playfair Display', serif;\n    font-size: clamp(1.8rem, 4vw, 2.8rem);\n    font-weight: 700;\n    color: var(--ink);\n    line-height: 1.1;\n    margin-bottom: 0.5rem;\n  }\n\n  .hero-title em {\n    font-style: italic;\n    color: var(--accent);\n  }\n\n  .hero-sub {\n    font-size: 14px;\n    color: var(--muted);\n    letter-spacing: 0.05em;\n    margin-bottom: 1.2rem;\n    line-height: 1.5;\n  }\n\n  .badge-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n  }\n\n  .badge {\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    padding: 5px 12px;\n    border-radius: 40px;\n  }\n\n  .badge-spice { background: var(--spice-dark); color: var(--cream); }\n  .badge-art { background: var(--accent); color: #fff; }\n  .badge-eco { background: var(--gold); color: #fff; }\n\n  \/* Product SVG illustration *\/\n  .hero-art {\n    flex: 0 0 auto;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    gap: 1rem;\n  }\n\n  .product-wrap {\n    position: relative;\n    width: 200px;\n    height: 180px;\n  }\n\n  .product-svg {\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    animation: float-gentle 5s ease-in-out infinite;\n    filter: drop-shadow(4px 10px 12px rgba(161, 61, 20, 0.2));\n  }\n\n  @keyframes float-gentle {\n    0%, 100% { transform: translate(-50%, -50%); }\n    50% { transform: translate(-50%, calc(-50% - 6px)); }\n  }\n\n  \/* ── MAIN CONTENT ── *\/\n  .content {\n    max-width: 900px;\n    margin: 0 auto;\n    padding: 2.5rem 2rem 3rem;\n  }\n\n  \/* ── STORY SECTION ── *\/\n  .story-section {\n    display: grid;\n    grid-template-columns: 1fr 2fr;\n    gap: 2rem;\n    margin-bottom: 2.5rem;\n    align-items: start;\n  }\n\n  .story-label-col {\n    padding-top: 0.4rem;\n  }\n\n  .section-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.3em;\n    text-transform: uppercase;\n    color: var(--spice-mid);\n    display: flex;\n    align-items: center;\n    gap: 8px;\n  }\n\n  .section-label::after {\n    content: '';\n    flex: 1;\n    height: 1px;\n    background: var(--spice-pale);\n  }\n\n  .pull-quote {\n    font-family: 'DM Serif Display', serif;\n    font-size: 1.35rem;\n    font-style: italic;\n    color: var(--spice-dark);\n    line-height: 1.6;\n    margin-bottom: 1rem;\n    border-left: 3px solid var(--accent);\n    padding-left: 1.2rem;\n  }\n\n  .body-text {\n    font-size: 14px;\n    line-height: 1.9;\n    color: var(--ink2);\n    font-weight: 300;\n  }\n\n  \/* ── DIVIDER ── *\/\n  .wood-divider {\n    height: 8px;\n    background: repeating-linear-gradient(\n      90deg,\n      var(--spice-dark) 0px,\n      var(--spice-mid) 20px,\n      var(--spice-light) 40px,\n      var(--spice-mid) 60px,\n      var(--spice-dark) 80px\n    );\n    border-radius: 4px;\n    margin: 2rem 0;\n    opacity: 0.35;\n  }\n\n  \/* ── FEATURES ── *\/\n  .features-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));\n    gap: 12px;\n    margin-bottom: 2.5rem;\n  }\n\n  .feature-card {\n    background: #fff;\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 12px;\n    padding: 1.2rem 1rem;\n    text-align: center;\n    position: relative;\n    overflow: hidden;\n    transition: transform 0.2s, box-shadow 0.2s;\n  }\n\n  .feature-card::before {\n    content: '';\n    position: absolute;\n    top: 0; left: 0; right: 0;\n    height: 3px;\n    background: var(--accent);\n  }\n\n  .feature-card:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 8px 24px rgba(216, 67, 21, 0.12);\n  }\n\n  .feature-icon {\n    font-size: 1.8rem;\n    margin-bottom: 0.5rem;\n    display: block;\n    line-height: 1;\n  }\n\n  .feature-title {\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: var(--spice-dark);\n    margin-bottom: 4px;\n  }\n\n  .feature-desc {\n    font-size: 12px;\n    color: var(--muted);\n    line-height: 1.5;\n  }\n\n  \/* ── SPECS ── *\/\n  .specs-block {\n    background: var(--spice-dark);\n    border-radius: 12px;\n    padding: 1.8rem 2rem;\n    margin-bottom: 2.5rem;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .specs-block::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background: repeating-linear-gradient(\n      95deg,\n      transparent,\n      transparent 40px,\n      rgba(255,255,255,0.03) 41px,\n      rgba(255,255,255,0.03) 42px\n    );\n  }\n\n  .specs-title {\n    font-family: 'Playfair Display', serif;\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--spice-pale);\n    margin-bottom: 1.2rem;\n    position: relative;\n    z-index: 1;\n  }\n\n  .specs-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    position: relative;\n    z-index: 1;\n  }\n\n  .spec-pill {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    background: rgba(255,255,255,0.08);\n    border: 1px solid rgba(255,255,255,0.15);\n    border-radius: 8px;\n    padding: 0.6rem 1rem;\n    flex: 1;\n    min-width: 150px;\n  }\n\n  .spec-icon { font-size: 1.2rem; flex-shrink: 0; }\n\n  .spec-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--spice-light);\n    margin-bottom: 2px;\n  }\n\n  .spec-value {\n    font-size: 13px;\n    font-weight: 400;\n    color: var(--cream);\n  }\n\n  \/* ── IDEAL FOR ── *\/\n  .ideal-strip {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-bottom: 2.5rem;\n  }\n\n  .ideal-tag {\n    font-size: 12px;\n    font-weight: 400;\n    color: var(--spice-dark);\n    background: var(--cream2);\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 6px;\n    padding: 6px 14px;\n    letter-spacing: 0.03em;\n    transition: background 0.2s, border-color 0.2s;\n  }\n\n  .ideal-tag:hover {\n    background: var(--accent);\n    color: #fff;\n    border-color: var(--accent);\n  }\n\n  @media(max-width:640px) {\n    .hero { padding: 2rem 1.5rem; }\n    .story-section { grid-template-columns: 1fr; }\n    .story-label-col { display: none; }\n    .content { padding: 1.5rem 1.2rem 2rem; }\n    .hero-title { font-size: 1.8rem; }\n    .product-wrap { width: 150px; height: 135px; }\n  }\n\u003c\/style\u003e\n\u003c!-- ── HERO ── --\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cdiv class=\"hero-inner\"\u003e\n\u003cdiv class=\"hero-text\"\u003e\n\u003cdiv class=\"eyebrow\"\u003eThe Classic Comfort Condiment\u003c\/div\u003e\n\u003ch1 class=\"hero-title\"\u003eInaiyan Idly\u003cbr\u003e\u003cem\u003ePowder\u003c\/em\u003e \u003cspan style=\"font-size: 1.2rem; font-family: 'DM Sans', sans-serif; font-style: normal; color: var(--muted);\"\u003e(இட்லி பொடி)\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp class=\"hero-sub\"\u003eThe quintessential South Indian side. A coarse, flavorful blend of slow-roasted lentils, spices, and sesame that transforms everyday breakfasts into a festive feast.\u003c\/p\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge badge-spice\"\u003e🔥 Perfectly Coarse\u003c\/span\u003e \u003cspan class=\"badge badge-art\"\u003e🌿 100% Natural\u003c\/span\u003e \u003cspan class=\"badge badge-eco\"\u003e🥜 Slow-Roasted\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Animated Product Illustration --\u003e\n\u003cdiv class=\"hero-art\"\u003e\n\u003cdiv class=\"product-wrap\"\u003e\n\u003c!-- Stylized Bowl, Powder \u0026 Floating Idlis SVG --\u003e \u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 180 160\" height=\"160\" width=\"180\" class=\"product-svg\"\u003e\n          \n          \u003cpath fill=\"#4a2717\" d=\"M 30 110 C 30 145 150 145 150 110 Z\"\u003e\u003c\/path\u003e\n          \u003cellipse fill=\"#2d160c\" ry=\"12\" rx=\"60\" cy=\"110\" cx=\"90\"\u003e\u003c\/ellipse\u003e\n          \n          \n          \u003cpath fill=\"#d84315\" d=\"M 40 110 C 55 60 125 60 140 110 Z\"\u003e\u003c\/path\u003e\n          \u003cpath fill=\"#c55a22\" d=\"M 50 110 C 65 75 115 75 130 110 Z\"\u003e\u003c\/path\u003e\n          \n          \n          \u003cg transform=\"translate(15, 25) rotate(-10)\"\u003e\n            \u003cellipse stroke-width=\"2\" stroke=\"#e8e1dd\" fill=\"#ffffff\" ry=\"14\" rx=\"20\" cy=\"25\" cx=\"20\"\u003e\u003c\/ellipse\u003e\n            \u003cpath stroke-linecap=\"round\" fill=\"none\" stroke-width=\"2\" stroke=\"#f0e9e4\" d=\"M 5 25 C 10 32 30 32 35 25\"\u003e\u003c\/path\u003e\n          \u003c\/g\u003e\n          \n          \n          \u003cg transform=\"translate(110, 20) rotate(35)\"\u003e\n            \u003cpath fill=\"#b71c1c\" d=\"M 10 30 C 15 15 35 10 45 20 C 40 30 20 35 10 30 Z\"\u003e\u003c\/path\u003e\n            \u003cpath stroke-linecap=\"round\" fill=\"none\" stroke-width=\"2\" stroke=\"#2e7d32\" d=\"M 45 20 C 47 16 52 18 50 23\"\u003e\u003c\/path\u003e\n          \u003c\/g\u003e\n        \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── CONTENT ── --\u003e\n\u003cdiv class=\"content\"\u003e\n\u003c!-- Story --\u003e\n\u003cdiv class=\"story-section\"\u003e\n\u003cdiv class=\"story-label-col\"\u003e\n\u003cdiv class=\"section-label\"\u003ePaati's Kitchen Secret\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"The heartbeat of a South Indian breakfast table.\"\u003c\/div\u003e\n\u003cp class=\"body-text\"\u003eAt Inaiyan, our Idly Podi (Gunpowder) is a heartfelt tribute to timeless family recipes. We meticulously slow-roast premium urad dal, chana dal, fiery red chilies, and aromatic sesame seeds to absolute perfection, stone-grinding them into an irresistible, coarse texture. Mixed with generous amounts of cold-pressed gingelly oil or warm ghee, it’s the ultimate companion for soft idlis and crisp dosas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Features --\u003e\n\u003cdiv style=\"margin-bottom: 1.2rem;\" class=\"section-label\"\u003eWhy Inaiyan Idly Podi?\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🪨\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eCoarse Texture\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eStone-ground perfectly for that satisfying, traditional crunch.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🥜\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eSlow-Roasted\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eLentils and spices roasted in micro-batches for deep, nutty aromas.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🔥\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eBalanced Heat\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eA masterful blend of spice, savoriness, and a hint of natural sweetness.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🛡️\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003e100% Pure\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eZero artificial colors, preservatives, or chemical taste enhancers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Specifications --\u003e\n\u003cdiv class=\"specs-block\"\u003e\n\u003cdiv class=\"specs-title\"\u003eProduct Details\u003c\/div\u003e\n\u003cdiv class=\"specs-row\"\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🌾\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eBase Ingredients\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eUrad Dal, Chana Dal, Sesame, Red Chilies\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🥣\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eTexture\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eCoarse \u0026amp; Crunchy\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🌱\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eDietary\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003e100% Plant-Based \/ Vegetarian\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Perfect For --\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" class=\"section-label\"\u003eHow to Savor the Crunch\u003c\/div\u003e\n\u003cdiv class=\"ideal-strip\"\u003e\n\u003cspan class=\"ideal-tag\"\u003e🥟 Dip steaming hot soft Idlis for the perfect bite\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥞 Smear over Dosa batter for a spicy Podi Dosa\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥘 Toss with mini-idlis \u0026amp; ghee for lunchboxes\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🍛 Sprinkle over Uttapams or even warm rice\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Thayan Masala","offers":[{"title":"Default Title","offer_id":63724924797297,"sku":null,"price":64.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3631\/9857\/files\/Idlipowder.png?v=1765942942","url":"https:\/\/inaiyan.in\/products\/idly-powder%e0%ae%87%e0%ae%9f%e0%af%8d%e0%ae%b2%e0%ae%bf-%e0%ae%aa%e0%af%8a%e0%ae%9f%e0%ae%bf-1","provider":"Inaiyan","version":"1.0","type":"link"}