{"product_id":"elampillai-embose-cotton-saree-copy","title":"Elampillai Soft silk Korvai Saree","description":"\u003cdiv style=\"font-family: Poppins, Arial, sans-serif; color: #212121; max-width: 680px; margin: 0 auto;\"\u003e\n\n  \u003c!-- USP strip --\u003e\n  \u003cdiv style=\"display:flex; flex-wrap:wrap; gap:8px; margin-bottom:18px;\"\u003e\n    \u003cspan style=\"background:#fdf6e9; border:1px solid #d4a359; color:#7a5316; font-size:12px; font-weight:600; padding:5px 12px; border-radius:20px;\"\u003eTraditional Korvai Weave\u003c\/span\u003e\n    \u003cspan style=\"background:#fdf6e9; border:1px solid #d4a359; color:#7a5316; font-size:12px; font-weight:600; padding:5px 12px; border-radius:20px;\"\u003eRich Contrast Border\u003c\/span\u003e\n    \u003cspan style=\"background:#fdf6e9; border:1px solid #d4a359; color:#7a5316; font-size:12px; font-weight:600; padding:5px 12px; border-radius:20px;\"\u003eBrocade Zari Pallu\u003c\/span\u003e\n    \u003cspan style=\"background:#fdf6e9; border:1px solid #d4a359; color:#7a5316; font-size:12px; font-weight:600; padding:5px 12px; border-radius:20px;\"\u003eLightweight Bridal Silk Look\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Intro --\u003e\n  \u003cp style=\"font-size:14px; line-height:1.75; margin:0 0 18px; color:#2e2e2e;\"\u003e\n    Embrace authentic South Indian weaving heritage with our \u003cstrong\u003eSoft Silk Korvai Saree\u003c\/strong\u003e. Defined by the revered Korvai technique—where vibrant body tones seamlessly meet deeply contrasting borders and an ornate gold zari pallu—this saree offers the unmistakable grandeur of ceremonial bridal silk while staying remarkably light, fluid, and comfortable for extended festive wear.\n  \u003c\/p\u003e\n\n  \u003c!-- Accordion wrapper --\u003e\n  \u003cdiv style=\"border:1px solid #e8e8e8; border-radius:8px; overflow:hidden;\"\u003e\n\n    \u003c!-- Highlights --\u003e\n    \u003cdetails open style=\"border-bottom:1px solid #e8e8e8;\"\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eHighlights\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003cul style=\"margin:0; padding:0 0 0 18px; font-size:13.5px; line-height:1.8; color:#333;\"\u003e\n          \u003cli\u003eAuthentic Korvai-style interlocked weave creating sharp, high-contrast borders\u003c\/li\u003e\n          \u003cli\u003eRich jacquard gold zari pallu featuring classic temple and floral heritage motifs\u003c\/li\u003e\n          \u003cli\u003eSoft, breathable silk blend engineered for zero stiffness and effortless pleating\u003c\/li\u003e\n          \u003cli\u003eSubtle, lustrous sheen that glistens naturally under daytime and indoor lighting\u003c\/li\u003e\n          \u003cli\u003eIncludes an unstitched contrast running blouse piece to match the border and pallu\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- Specifications --\u003e\n    \u003cdetails style=\"border-bottom:1px solid #e8e8e8;\"\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eSpecifications\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003ctable style=\"width:100%; border-collapse:collapse; font-size:13.5px;\"\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eProduct Type\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003eSoft Silk Korvai Saree\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eMaterial \/ Fabric\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003eHigh-Grade Soft Silk (Korvai Jacquard Weave)\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eWeave Technique\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003eSolid Body with Interlocked Contrast Zari Border\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003ePallu Style\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003eHeavy Traditional Zari Brocade Pallu\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eSaree Length\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003e5.5 Metres approx.\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eBlouse Piece\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003eIncluded (0.8 Metre unstitched contrast running fabric)\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee; color:#878787; width:38%;\"\u003eTotal Length\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px; border-bottom:1px solid #eee;\"\u003e6.3 Metres (Saree + Blouse)\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"padding:7px 4px; color:#878787; width:38%;\"\u003eOccasion\u003c\/td\u003e\n            \u003ctd style=\"padding:7px 4px;\"\u003eWeddings, Seemantham, Temple Festivals, Receptions \u0026amp; Muhurtham Gifting\u003c\/td\u003e\n          \u003c\/tr\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- How to Style --\u003e\n    \u003cdetails style=\"border-bottom:1px solid #e8e8e8;\"\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eHow to Style\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003col style=\"margin:0; padding:0 0 0 18px; font-size:13.5px; line-height:1.8; color:#333;\"\u003e\n          \u003cli\u003e\n\u003cstrong\u003eMuhurtham \u0026amp; Temple Look:\u003c\/strong\u003e Pair with antique gold\/temple jewellery, layered coin necklaces, traditional jhumkas, and fresh jasmine strands.\u003c\/li\u003e\n          \u003cli\u003e\n\u003cstrong\u003eBlouse Detailing:\u003c\/strong\u003e Stitch the included contrast blouse with classic puff sleeves or maggam\/zardozi work along the sleeve border to reflect the grand pallu.\u003c\/li\u003e\n          \u003cli\u003e\n\u003cstrong\u003eDraping:\u003c\/strong\u003e Pin the pallu into structured, narrow pleats to display the intricate zari transition of the Korvai border clearly along your shoulder.\u003c\/li\u003e\n        \u003c\/ol\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- Heritage \u0026 Weave Quality --\u003e\n    \u003cdetails style=\"border-bottom:1px solid #e8e8e8;\"\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eHeritage \u0026amp; Weave Quality\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003cp style=\"font-size:13.5px; line-height:1.7; color:#333; margin:0;\"\u003e\n          The word \u003cem\u003eKorvai\u003c\/em\u003e translates to \"interlinking\" or \"joining\" in Tamil. Traditionally requiring multiple shuttles to achieve vivid color distinctions without warp overlap, this soft silk interpretation honors that visual distinction on specialized looms, delivering dramatic contrast borders with an ultra-pliant, weightless body.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- Care \u0026 Maintenance --\u003e\n    \u003cdetails style=\"border-bottom:1px solid #e8e8e8;\"\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eCare \u0026amp; Maintenance\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003cp style=\"font-size:13.5px; line-height:1.7; color:#333; margin:0;\"\u003e\n          Dry clean recommended for the first wash to preserve the distinct color boundaries and rich metallic zari work. For later care, hand wash gently in cold water using a mild silk-care detergent. Do not wring, soak, or dry under direct sunlight. Iron on reverse using a low silk setting.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- FAQ --\u003e\n    \u003cdetails\u003e\n      \u003csummary style=\"padding:12px 14px; font-size:14px; font-weight:600; color:#212121; cursor:pointer; list-style:none;\"\u003eFrequently Asked Questions\u003c\/summary\u003e\n      \u003cdiv style=\"padding:0 14px 14px;\"\u003e\n        \u003cdiv style=\"border-top:1px solid #eee; padding:10px 0;\"\u003e\n          \u003cstrong style=\"font-size:13px; color:#212121;\"\u003eWhat is a Korvai border saree?\u003c\/strong\u003e\n          \u003cp style=\"font-size:13px; line-height:1.7; color:#555; margin:6px 0 0;\"\u003eKorvai is a specialized weaving style where the body of the saree and its borders are woven in sharply distinct contrasting colors, creating a bold, heritage look characteristic of South Indian silk sarees.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"border-top:1px solid #eee; padding:10px 0;\"\u003e\n          \u003cstrong style=\"font-size:13px; color:#212121;\"\u003eIs this saree as heavy as pure Kanchipuram silk?\u003c\/strong\u003e\n          \u003cp style=\"font-size:13px; line-height:1.7; color:#555; margin:6px 0 0;\"\u003eNo. While it captures the traditional bridal Korvai look, it is woven on a soft silk base that is significantly lighter, fluid, and comfortable to wear for 8–10 hours straight.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"border-top:1px solid #eee; padding:10px 0;\"\u003e\n          \u003cstrong style=\"font-size:13px; color:#212121;\"\u003eDoes the saree include a matching blouse?\u003c\/strong\u003e\n          \u003cp style=\"font-size:13px; line-height:1.7; color:#555; margin:6px 0 0;\"\u003eYes, an unstitched 0.8-metre contrast blouse piece matching the border and pallu color is included.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- Footer trust line --\u003e\n  \u003cp style=\"font-size:12px; color:#878787; margin:20px 0 0; text-align:center;\"\u003e\n    Woven in Tradition. Styled for Celebrations. — Inaiyan\n  \u003c\/p\u003e\n \n\u003c\/div\u003e","brand":"Tharika Textile","offers":[{"title":"Sky Teal","offer_id":67632424354161,"sku":null,"price":775.0,"currency_code":"INR","in_stock":true},{"title":"Green with Rani Pink","offer_id":67632507715953,"sku":null,"price":775.0,"currency_code":"INR","in_stock":true},{"title":"Pista","offer_id":67632507748721,"sku":null,"price":775.0,"currency_code":"INR","in_stock":true},{"title":"Maroon","offer_id":67632841392497,"sku":null,"price":775.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3631\/9857\/files\/DSC08290_cb9fbef5-e596-4eef-aa23-b1e313ff422f.jpg?v=1791055440","url":"https:\/\/inaiyan.in\/products\/elampillai-embose-cotton-saree-copy","provider":"Inaiyan","version":"1.0","type":"link"}