{"product_id":"மிளகாய்-தூள்-chili-powder-1","title":"மிளகாய் தூள் (Chili Powder) - 100g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400\u0026amp;family=DM+Sans:wght@300;400;500\u0026amp;family=DM+Serif+Display:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  :root {\n    --spice-dark: #7a1510;\n    --spice-mid: #b82318;\n    --spice-light: #f5b7b1;\n    --spice-pale: #fce2df;\n    --cream: #faf5f4;\n    --cream2: #f5e6e4;\n    --accent: #d32f2f; \/* Vibrant chili red *\/\n    --accent-light: #ff6659;\n    --green: #2e7d32;\n    --gold: #f57f17;\n    --ink: #2b1110;\n    --ink2: #4a211f;\n    --muted: #8a5a58;\n  }\n\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  body {\n    background: var(--cream);\n    color: var(--ink);\n    font-family: 'DM Sans', sans-serif;\n    font-weight: 300;\n    overflow-x: hidden;\n  }\n\n  \/* ── HERO BANNER ── *\/\n  .hero {\n    background: var(--cream2);\n    position: relative;\n    overflow: hidden;\n    padding: 3.5rem 3rem 3rem;\n    border-bottom: 2px solid var(--spice-pale);\n  }\n\n  \/* grain texture overlay *\/\n  .hero::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'\/%3E%3C\/svg%3E\");\n    pointer-events: none;\n    opacity: 0.5;\n  }\n\n  .hero-inner {\n    position: relative;\n    z-index: 1;\n    display: flex;\n    align-items: flex-start;\n    gap: 2rem;\n    flex-wrap: wrap;\n  }\n\n  .hero-text { flex: 1; min-width: 280px; }\n\n  .eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.25em;\n    text-transform: uppercase;\n    color: var(--accent);\n    margin-bottom: 1rem;\n  }\n\n  .eyebrow::before {\n    content: '';\n    display: inline-block;\n    width: 24px;\n    height: 1.5px;\n    background: var(--accent);\n  }\n\n  .hero-title {\n    font-family: 'Playfair Display', serif;\n    font-size: clamp(1.8rem, 4vw, 2.8rem);\n    font-weight: 700;\n    color: var(--ink);\n    line-height: 1.1;\n    margin-bottom: 0.5rem;\n  }\n\n  .hero-title em {\n    font-style: italic;\n    color: var(--accent);\n  }\n\n  .hero-sub {\n    font-size: 14px;\n    color: var(--muted);\n    letter-spacing: 0.05em;\n    margin-bottom: 1.2rem;\n    line-height: 1.5;\n  }\n\n  .badge-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n  }\n\n  .badge {\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    padding: 5px 12px;\n    border-radius: 40px;\n  }\n\n  .badge-spice { background: var(--spice-dark); color: var(--cream); }\n  .badge-art { background: var(--accent); color: #fff; }\n  .badge-eco { background: var(--gold); color: #fff; }\n\n  \/* Product SVG illustration *\/\n  .hero-art {\n    flex: 0 0 auto;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    gap: 1rem;\n  }\n\n  .product-wrap {\n    position: relative;\n    width: 200px;\n    height: 180px;\n  }\n\n  .product-svg {\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    animation: float-gentle 5s ease-in-out infinite;\n    filter: drop-shadow(4px 10px 12px rgba(122, 21, 16, 0.2));\n  }\n\n  @keyframes float-gentle {\n    0%, 100% { transform: translate(-50%, -50%); }\n    50% { transform: translate(-50%, calc(-50% - 6px)); }\n  }\n\n  \/* ── MAIN CONTENT ── *\/\n  .content {\n    max-width: 900px;\n    margin: 0 auto;\n    padding: 2.5rem 2rem 3rem;\n  }\n\n  \/* ── STORY SECTION ── *\/\n  .story-section {\n    display: grid;\n    grid-template-columns: 1fr 2fr;\n    gap: 2rem;\n    margin-bottom: 2.5rem;\n    align-items: start;\n  }\n\n  .story-label-col {\n    padding-top: 0.4rem;\n  }\n\n  .section-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.3em;\n    text-transform: uppercase;\n    color: var(--spice-mid);\n    display: flex;\n    align-items: center;\n    gap: 8px;\n  }\n\n  .section-label::after {\n    content: '';\n    flex: 1;\n    height: 1px;\n    background: var(--spice-pale);\n  }\n\n  .pull-quote {\n    font-family: 'DM Serif Display', serif;\n    font-size: 1.35rem;\n    font-style: italic;\n    color: var(--spice-dark);\n    line-height: 1.6;\n    margin-bottom: 1rem;\n    border-left: 3px solid var(--accent);\n    padding-left: 1.2rem;\n  }\n\n  .body-text {\n    font-size: 14px;\n    line-height: 1.9;\n    color: var(--ink2);\n    font-weight: 300;\n  }\n\n  \/* ── DIVIDER ── *\/\n  .wood-divider {\n    height: 8px;\n    background: repeating-linear-gradient(\n      90deg,\n      var(--spice-dark) 0px,\n      var(--spice-mid) 20px,\n      var(--spice-light) 40px,\n      var(--spice-mid) 60px,\n      var(--spice-dark) 80px\n    );\n    border-radius: 4px;\n    margin: 2rem 0;\n    opacity: 0.35;\n  }\n\n  \/* ── FEATURES ── *\/\n  .features-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));\n    gap: 12px;\n    margin-bottom: 2.5rem;\n  }\n\n  .feature-card {\n    background: #fff;\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 12px;\n    padding: 1.2rem 1rem;\n    text-align: center;\n    position: relative;\n    overflow: hidden;\n    transition: transform 0.2s, box-shadow 0.2s;\n  }\n\n  .feature-card::before {\n    content: '';\n    position: absolute;\n    top: 0; left: 0; right: 0;\n    height: 3px;\n    background: var(--accent);\n  }\n\n  .feature-card:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 8px 24px rgba(211, 47, 47, 0.12);\n  }\n\n  .feature-icon {\n    font-size: 1.8rem;\n    margin-bottom: 0.5rem;\n    display: block;\n    line-height: 1;\n  }\n\n  .feature-title {\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: var(--spice-dark);\n    margin-bottom: 4px;\n  }\n\n  .feature-desc {\n    font-size: 12px;\n    color: var(--muted);\n    line-height: 1.5;\n  }\n\n  \/* ── SPECS ── *\/\n  .specs-block {\n    background: var(--spice-dark);\n    border-radius: 12px;\n    padding: 1.8rem 2rem;\n    margin-bottom: 2.5rem;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .specs-block::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background: repeating-linear-gradient(\n      95deg,\n      transparent,\n      transparent 40px,\n      rgba(255,255,255,0.03) 41px,\n      rgba(255,255,255,0.03) 42px\n    );\n  }\n\n  .specs-title {\n    font-family: 'Playfair Display', serif;\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--spice-pale);\n    margin-bottom: 1.2rem;\n    position: relative;\n    z-index: 1;\n  }\n\n  .specs-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    position: relative;\n    z-index: 1;\n  }\n\n  .spec-pill {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    background: rgba(255,255,255,0.08);\n    border: 1px solid rgba(255,255,255,0.15);\n    border-radius: 8px;\n    padding: 0.6rem 1rem;\n    flex: 1;\n    min-width: 150px;\n  }\n\n  .spec-icon { font-size: 1.2rem; flex-shrink: 0; }\n\n  .spec-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--spice-light);\n    margin-bottom: 2px;\n  }\n\n  .spec-value {\n    font-size: 13px;\n    font-weight: 400;\n    color: var(--cream);\n  }\n\n  \/* ── IDEAL FOR ── *\/\n  .ideal-strip {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-bottom: 2.5rem;\n  }\n\n  .ideal-tag {\n    font-size: 12px;\n    font-weight: 400;\n    color: var(--spice-dark);\n    background: var(--cream2);\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 6px;\n    padding: 6px 14px;\n    letter-spacing: 0.03em;\n    transition: background 0.2s, border-color 0.2s;\n  }\n\n  .ideal-tag:hover {\n    background: var(--accent);\n    color: #fff;\n    border-color: var(--accent);\n  }\n\n  @media(max-width:640px) {\n    .hero { padding: 2rem 1.5rem; }\n    .story-section { grid-template-columns: 1fr; }\n    .story-label-col { display: none; }\n    .content { padding: 1.5rem 1.2rem 2rem; }\n    .hero-title { font-size: 1.8rem; }\n    .product-wrap { width: 150px; height: 135px; }\n  }\n\u003c\/style\u003e\n\u003c!-- ── HERO ── --\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cdiv class=\"hero-inner\"\u003e\n\u003cdiv class=\"hero-text\"\u003e\n\u003cdiv class=\"eyebrow\"\u003eThe Colour of Our Land\u003c\/div\u003e\n\u003ch1 class=\"hero-title\"\u003eInaiyan Red\u003cbr\u003e\u003cem\u003eChilli Powder\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003cp class=\"hero-sub\"\u003eEvery great dish begins with colour. At Inaiyan, our Red Chilli Powder is made from carefully selected, sun-ripened chillies grown in India’s traditional chilli belts, where soil, sun, and time come together to create natural heat and deep red colour.\u003c\/p\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge badge-spice\"\u003e🌶️ Pure \u0026amp; Authentic\u003c\/span\u003e \u003cspan class=\"badge badge-art\"\u003e🔥 Natural Heat\u003c\/span\u003e \u003cspan class=\"badge badge-eco\"\u003e🌿 Additive Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Animated Product Illustration --\u003e\n\u003cdiv class=\"hero-art\"\u003e\n\u003cdiv class=\"product-wrap\"\u003e\n\u003c!-- Stylized Bowl \u0026 Floating Chillies SVG --\u003e \u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 180 160\" height=\"160\" width=\"180\" class=\"product-svg\"\u003e\n          \n          \u003cpath fill=\"#4a211f\" d=\"M 30 110 C 30 145 150 145 150 110 Z\"\u003e\u003c\/path\u003e\n          \u003cellipse fill=\"#2b1110\" ry=\"12\" rx=\"60\" cy=\"110\" cx=\"90\"\u003e\u003c\/ellipse\u003e\n          \n          \n          \u003cpath fill=\"#d32f2f\" d=\"M 40 110 C 55 60 125 60 140 110 Z\"\u003e\u003c\/path\u003e\n          \u003cpath fill=\"#b82318\" d=\"M 50 110 C 65 75 115 75 130 110 Z\"\u003e\u003c\/path\u003e\n          \n          \n          \u003cg transform=\"translate(15, 30) rotate(-15)\"\u003e\n            \u003cpath fill=\"#d32f2f\" d=\"M 10 40 C 15 20 45 15 60 30 C 50 45 20 50 10 40 Z\"\u003e\u003c\/path\u003e\n            \u003cpath stroke-linecap=\"round\" fill=\"none\" stroke-width=\"2.5\" stroke=\"#2e7d32\" d=\"M 60 30 C 62 25 68 28 65 35\"\u003e\u003c\/path\u003e\n          \u003c\/g\u003e\n          \n          \n          \u003cg transform=\"translate(95, 15) rotate(25)\"\u003e\n            \u003cpath fill=\"#b82318\" d=\"M 10 40 C 15 20 45 15 60 30 C 50 45 20 50 10 40 Z\"\u003e\u003c\/path\u003e\n            \u003cpath stroke-linecap=\"round\" fill=\"none\" stroke-width=\"2.5\" stroke=\"#2e7d32\" d=\"M 60 30 C 62 25 68 28 65 35\"\u003e\u003c\/path\u003e\n          \u003c\/g\u003e\n        \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── CONTENT ── --\u003e\n\u003cdiv class=\"content\"\u003e\n\u003c!-- Story --\u003e\n\u003cdiv class=\"story-section\"\u003e\n\u003cdiv class=\"story-label-col\"\u003e\n\u003cdiv class=\"section-label\"\u003eCrafted, Not Rushed\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"It doesn’t just add spice. It adds character.\"\u003c\/div\u003e\n\u003cp class=\"body-text\"\u003eThis is chilli powder the way it was always meant to be—pure, vibrant, and rooted in tradition, yet prepared with today’s hygiene and care. From our fields to your kitchen, we take absolutely no shortcuts. There are no blends. It is just honest chilli powder. Inaiyan – Where Colour Comes from Nature.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Features --\u003e\n\u003cdiv style=\"margin-bottom: 1.2rem;\" class=\"section-label\"\u003eNaturally Bold, Never Artificial\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🔴\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eVibrant Colour\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eDeep red colour — no added dyes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🔥\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003ePerfect Balance\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eBalanced heat — sharp but not overpowering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🌿\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003ePure Fragrance\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eClean aroma that opens up while cooking.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🛡️\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003e100% Honest\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eFree from additives, preservatives, and fillers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Specifications --\u003e\n\u003cdiv class=\"specs-block\"\u003e\n\u003cdiv class=\"specs-title\"\u003eCrafted, Not Rushed\u003c\/div\u003e\n\u003cdiv class=\"specs-row\"\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🖐️\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eSelection\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eHand-sorted for uniform colour and maturity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e☀️\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eCuring\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eNaturally sun-dried to preserve aroma and heat\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🪨\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eMilling\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eStone-ground in small batches for consistent texture\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Perfect For --\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" class=\"section-label\"\u003eMade for Real Cooking\u003c\/div\u003e\n\u003cdiv class=\"ideal-strip\"\u003e\n\u003cspan class=\"ideal-tag\"\u003e🍛 Sambar\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🍲 Kuzhambu\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🍚 Biryani\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥗 Poriyal\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥘 Dry Masala\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Thayan Masala","offers":[{"title":"Default Title","offer_id":63729431314801,"sku":null,"price":65.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3631\/9857\/files\/Chilly_powder.png?v=1769617492","url":"https:\/\/inaiyan.in\/products\/%e0%ae%ae%e0%ae%bf%e0%ae%b3%e0%ae%95%e0%ae%be%e0%ae%af%e0%af%8d-%e0%ae%a4%e0%af%82%e0%ae%b3%e0%af%8d-chili-powder-1","provider":"Inaiyan","version":"1.0","type":"link"}