{"product_id":"பிரண்டை-பொடி-pirandai-podi","title":"பிரண்டை பொடி (Pirandai Podi) - 100g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400\u0026amp;family=DM+Sans:wght@300;400;500\u0026amp;family=DM+Serif+Display:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  :root {\n    --spice-dark: #2d4a22;   \/* Deep Earthy Green *\/\n    --spice-mid: #446b33;    \/* Herbal Green *\/\n    --spice-light: #a3c98f;  \/* Soft Pirandai Green *\/\n    --spice-pale: #e4f0dd;   \/* Very Pale Green *\/\n    --cream: #f9fbf8;        \/* Tinted White *\/\n    --cream2: #f1f6ef;       \/* Soft Background *\/\n    --accent: #689f38;       \/* Vibrant Natural Green *\/\n    --accent-light: #8bc34a; \n    --gold: #f57f17;\n    --ink: #1b2616;          \/* Almost Black Green *\/\n    --ink2: #2e4026;         \/* Dark Olive *\/\n    --muted: #5e7a51;        \/* Muted Green-Grey *\/\n  }\n\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  body {\n    background: var(--cream);\n    color: var(--ink);\n    font-family: 'DM Sans', sans-serif;\n    font-weight: 300;\n    overflow-x: hidden;\n  }\n\n  \/* ── HERO BANNER ── *\/\n  .hero {\n    background: var(--cream2);\n    position: relative;\n    overflow: hidden;\n    padding: 3.5rem 3rem 3rem;\n    border-bottom: 2px solid var(--spice-pale);\n  }\n\n  \/* grain texture overlay *\/\n  .hero::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'\/%3E%3C\/svg%3E\");\n    pointer-events: none;\n    opacity: 0.5;\n  }\n\n  .hero-inner {\n    position: relative;\n    z-index: 1;\n    display: flex;\n    align-items: flex-start;\n    gap: 2rem;\n    flex-wrap: wrap;\n  }\n\n  .hero-text { flex: 1; min-width: 280px; }\n\n  .eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.25em;\n    text-transform: uppercase;\n    color: var(--accent);\n    margin-bottom: 1rem;\n  }\n\n  .eyebrow::before {\n    content: '';\n    display: inline-block;\n    width: 24px;\n    height: 1.5px;\n    background: var(--accent);\n  }\n\n  .hero-title {\n    font-family: 'Playfair Display', serif;\n    font-size: clamp(1.8rem, 4vw, 2.8rem);\n    font-weight: 700;\n    color: var(--ink);\n    line-height: 1.1;\n    margin-bottom: 0.5rem;\n  }\n\n  .hero-title em {\n    font-style: italic;\n    color: var(--accent);\n  }\n\n  .hero-sub {\n    font-size: 14px;\n    color: var(--muted);\n    letter-spacing: 0.05em;\n    margin-bottom: 1.2rem;\n    line-height: 1.5;\n  }\n\n  .badge-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n  }\n\n  .badge {\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    padding: 5px 12px;\n    border-radius: 40px;\n  }\n\n  .badge-spice { background: var(--spice-dark); color: var(--cream); }\n  .badge-art { background: var(--accent); color: #fff; }\n  .badge-eco { background: var(--gold); color: #fff; }\n\n  \/* Product SVG illustration *\/\n  .hero-art {\n    flex: 0 0 auto;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    gap: 1rem;\n  }\n\n  .product-wrap {\n    position: relative;\n    width: 200px;\n    height: 180px;\n  }\n\n  .product-svg {\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    animation: float-gentle 5s ease-in-out infinite;\n    filter: drop-shadow(4px 10px 12px rgba(45, 74, 34, 0.2));\n  }\n\n  @keyframes float-gentle {\n    0%, 100% { transform: translate(-50%, -50%); }\n    50% { transform: translate(-50%, calc(-50% - 6px)); }\n  }\n\n  \/* ── MAIN CONTENT ── *\/\n  .content {\n    max-width: 900px;\n    margin: 0 auto;\n    padding: 2.5rem 2rem 3rem;\n  }\n\n  \/* ── STORY SECTION ── *\/\n  .story-section {\n    display: grid;\n    grid-template-columns: 1fr 2fr;\n    gap: 2rem;\n    margin-bottom: 2.5rem;\n    align-items: start;\n  }\n\n  .story-label-col {\n    padding-top: 0.4rem;\n  }\n\n  .section-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.3em;\n    text-transform: uppercase;\n    color: var(--spice-mid);\n    display: flex;\n    align-items: center;\n    gap: 8px;\n  }\n\n  .section-label::after {\n    content: '';\n    flex: 1;\n    height: 1px;\n    background: var(--spice-pale);\n  }\n\n  .pull-quote {\n    font-family: 'DM Serif Display', serif;\n    font-size: 1.35rem;\n    font-style: italic;\n    color: var(--spice-dark);\n    line-height: 1.6;\n    margin-bottom: 1rem;\n    border-left: 3px solid var(--accent);\n    padding-left: 1.2rem;\n  }\n\n  .body-text {\n    font-size: 14px;\n    line-height: 1.9;\n    color: var(--ink2);\n    font-weight: 300;\n  }\n\n  \/* ── DIVIDER ── *\/\n  .wood-divider {\n    height: 8px;\n    background: repeating-linear-gradient(\n      90deg,\n      var(--spice-dark) 0px,\n      var(--spice-mid) 20px,\n      var(--spice-light) 40px,\n      var(--spice-mid) 60px,\n      var(--spice-dark) 80px\n    );\n    border-radius: 4px;\n    margin: 2rem 0;\n    opacity: 0.35;\n  }\n\n  \/* ── FEATURES ── *\/\n  .features-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));\n    gap: 12px;\n    margin-bottom: 2.5rem;\n  }\n\n  .feature-card {\n    background: #fff;\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 12px;\n    padding: 1.2rem 1rem;\n    text-align: center;\n    position: relative;\n    overflow: hidden;\n    transition: transform 0.2s, box-shadow 0.2s;\n  }\n\n  .feature-card::before {\n    content: '';\n    position: absolute;\n    top: 0; left: 0; right: 0;\n    height: 3px;\n    background: var(--accent);\n  }\n\n  .feature-card:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 8px 24px rgba(104, 159, 56, 0.12);\n  }\n\n  .feature-icon {\n    font-size: 1.8rem;\n    margin-bottom: 0.5rem;\n    display: block;\n    line-height: 1;\n  }\n\n  .feature-title {\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: var(--spice-dark);\n    margin-bottom: 4px;\n  }\n\n  .feature-desc {\n    font-size: 12px;\n    color: var(--muted);\n    line-height: 1.5;\n  }\n\n  \/* ── SPECS ── *\/\n  .specs-block {\n    background: var(--spice-dark);\n    border-radius: 12px;\n    padding: 1.8rem 2rem;\n    margin-bottom: 2.5rem;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .specs-block::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background: repeating-linear-gradient(\n      95deg,\n      transparent,\n      transparent 40px,\n      rgba(255,255,255,0.03) 41px,\n      rgba(255,255,255,0.03) 42px\n    );\n  }\n\n  .specs-title {\n    font-family: 'Playfair Display', serif;\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--spice-pale);\n    margin-bottom: 1.2rem;\n    position: relative;\n    z-index: 1;\n  }\n\n  .specs-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    position: relative;\n    z-index: 1;\n  }\n\n  .spec-pill {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    background: rgba(255,255,255,0.08);\n    border: 1px solid rgba(255,255,255,0.15);\n    border-radius: 8px;\n    padding: 0.6rem 1rem;\n    flex: 1;\n    min-width: 150px;\n  }\n\n  .spec-icon { font-size: 1.2rem; flex-shrink: 0; }\n\n  .spec-label {\n    font-size: 9px;\n    font-weight: 500;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--spice-light);\n    margin-bottom: 2px;\n  }\n\n  .spec-value {\n    font-size: 13px;\n    font-weight: 400;\n    color: var(--cream);\n  }\n\n  \/* ── IDEAL FOR ── *\/\n  .ideal-strip {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-bottom: 2.5rem;\n  }\n\n  .ideal-tag {\n    font-size: 12px;\n    font-weight: 400;\n    color: var(--spice-dark);\n    background: var(--cream2);\n    border: 1.5px solid var(--spice-pale);\n    border-radius: 6px;\n    padding: 6px 14px;\n    letter-spacing: 0.03em;\n    transition: background 0.2s, border-color 0.2s;\n  }\n\n  .ideal-tag:hover {\n    background: var(--accent);\n    color: #fff;\n    border-color: var(--accent);\n  }\n\n  @media(max-width:640px) {\n    .hero { padding: 2rem 1.5rem; }\n    .story-section { grid-template-columns: 1fr; }\n    .story-label-col { display: none; }\n    .content { padding: 1.5rem 1.2rem 2rem; }\n    .hero-title { font-size: 1.8rem; }\n    .product-wrap { width: 150px; height: 135px; }\n  }\n\u003c\/style\u003e\n\u003c!-- ── HERO ── --\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cdiv class=\"hero-inner\"\u003e\n\u003cdiv class=\"hero-text\"\u003e\n\u003cdiv class=\"eyebrow\"\u003eNamma Mannin Marundhu\u003c\/div\u003e\n\u003ch1 class=\"hero-title\"\u003eInaiyan Pirandai\u003cbr\u003e\u003cem\u003ePodi\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003cp class=\"hero-sub\"\u003eOur Pirandai Podi is crafted using carefully handpicked pirandai (Cissus quadrangularis), traditionally processed to preserve its natural strength and benefits—just the way it has been used in Tamil homes for generations.\u003c\/p\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge badge-spice\"\u003e🦴 Bone \u0026amp; Joint Wellness\u003c\/span\u003e \u003cspan class=\"badge badge-art\"\u003e🌿 100% Natural\u003c\/span\u003e \u003cspan class=\"badge badge-eco\"\u003e🌱 Traditional Process\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Animated Product Illustration --\u003e\n\u003cdiv class=\"hero-art\"\u003e\n\u003cdiv class=\"product-wrap\"\u003e\n\u003c!-- Stylized Bowl \u0026 Floating Pirandai Stems SVG --\u003e \u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 180 160\" height=\"160\" width=\"180\" class=\"product-svg\"\u003e\n          \n          \u003cpath fill=\"#2e4026\" d=\"M 30 110 C 30 145 150 145 150 110 Z\"\u003e\u003c\/path\u003e\n          \u003cellipse fill=\"#1b2616\" ry=\"12\" rx=\"60\" cy=\"110\" cx=\"90\"\u003e\u003c\/ellipse\u003e\n          \n          \n          \u003cpath fill=\"#689f38\" d=\"M 40 110 C 55 60 125 60 140 110 Z\"\u003e\u003c\/path\u003e\n          \u003cpath fill=\"#446b33\" d=\"M 50 110 C 65 75 115 75 130 110 Z\"\u003e\u003c\/path\u003e\n          \n          \n          \u003cg transform=\"translate(15, 30) rotate(-15)\"\u003e\n            \u003crect stroke-width=\"1.5\" stroke=\"#2d4a22\" fill=\"#8bc34a\" rx=\"2\" height=\"25\" width=\"8\" y=\"20\" x=\"10\"\u003e\u003c\/rect\u003e\n            \u003crect stroke-width=\"1.5\" stroke=\"#2d4a22\" fill=\"#8bc34a\" rx=\"2\" height=\"20\" width=\"8\" y=\"47\" x=\"10\"\u003e\u003c\/rect\u003e\n            \u003ccircle fill=\"#689f38\" r=\"3\" cy=\"46\" cx=\"14\"\u003e\u003c\/circle\u003e\n          \u003c\/g\u003e\n          \n          \n          \u003cg transform=\"translate(100, 15) rotate(25)\"\u003e\n            \u003crect stroke-width=\"1.5\" stroke=\"#2d4a22\" fill=\"#8bc34a\" rx=\"2\" height=\"22\" width=\"8\" y=\"20\" x=\"20\"\u003e\u003c\/rect\u003e\n            \u003crect stroke-width=\"1.5\" stroke=\"#2d4a22\" fill=\"#8bc34a\" rx=\"2\" height=\"18\" width=\"8\" y=\"44\" x=\"20\"\u003e\u003c\/rect\u003e\n            \u003ccircle fill=\"#689f38\" r=\"3\" cy=\"43\" cx=\"24\"\u003e\u003c\/circle\u003e\n          \u003c\/g\u003e\n        \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── CONTENT ── --\u003e\n\u003cdiv class=\"content\"\u003e\n\u003c!-- Story --\u003e\n\u003cdiv class=\"story-section\"\u003e\n\u003cdiv class=\"story-label-col\"\u003e\n\u003cdiv class=\"section-label\"\u003eRooted in Tamil Wisdom\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"At Inaiyan, we believe true wellness begins with namma mannin marundhu.\"\u003c\/div\u003e\n\u003cp class=\"body-text\"\u003eInspired by Siddha maruthuvam and paati veetu samayal murai, Inaiyan Pirandai Podi brings you clean, honest nutrition—directly from our land to your plate. It's a return to traditional wisdom, offering a natural and holistic approach to daily wellness. \u003cem\u003eInaiyan – Namma Ooru, Namma Aarokiyam.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Features --\u003e\n\u003cdiv style=\"margin-bottom: 1.2rem;\" class=\"section-label\"\u003eWhy Inaiyan Pirandai Podi?\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🌱\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eFreshly Picked\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eMade from fresh, naturally grown pirandai.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e☀️\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eSun-Dried\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eSun-dried \u0026amp; stone-ground for maximum potency.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e❌\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003e100% Pure\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eNo preservatives, no chemicals, no artificial colours.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\"\u003e\n\u003cspan class=\"feature-icon\"\u003e🧼\u003c\/span\u003e\n\u003cdiv class=\"feature-title\"\u003eSmall Batches\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eHygienically prepared in small, carefully monitored batches.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Specifications --\u003e\n\u003cdiv class=\"specs-block\"\u003e\n\u003cdiv class=\"specs-title\"\u003eTraditional Health Benefits\u003c\/div\u003e\n\u003cdiv class=\"specs-row\"\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🦴\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eBone Health\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eSupports bone strength \u0026amp; joint wellness\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🌿\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eGut Health\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eHelps reduce gastric discomfort \u0026amp; aids digestion\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-pill\"\u003e\n\u003cspan class=\"spec-icon\"\u003e🩸\u003c\/span\u003e\n\u003cdiv class=\"spec-info\"\u003e\n\u003cdiv class=\"spec-label\"\u003eNutrient Dense\u003c\/div\u003e\n\u003cdiv class=\"spec-value\"\u003eNaturally rich in calcium and vital nutrients\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Perfect For --\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" class=\"section-label\"\u003eHow to Use (Mix ½–1 tsp)\u003c\/div\u003e\n\u003cdiv class=\"ideal-strip\"\u003e\n\u003cspan class=\"ideal-tag\"\u003e🍚 Hot rice with ghee, gingelly oil \u0026amp; salt\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🍲 Added to traditional Rasam\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥗 Mixed into vegetable Poriyal\u003c\/span\u003e \u003cspan class=\"ideal-tag\"\u003e🥣 Enjoyed as a daily health mix\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wood-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Thayan Masala","offers":[{"title":"Default Title","offer_id":63729465327985,"sku":null,"price":75.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3631\/9857\/files\/pirandai_powder.png?v=1769617742","url":"https:\/\/inaiyan.in\/products\/%e0%ae%aa%e0%ae%bf%e0%ae%b0%e0%ae%a3%e0%af%8d%e0%ae%9f%e0%af%88-%e0%ae%aa%e0%af%8a%e0%ae%9f%e0%ae%bf-pirandai-podi","provider":"Inaiyan","version":"1.0","type":"link"}